Generic Competition Studied to Determine Effects on Brand Drug

IndustryPharmaceutical Manufacturer
ProblemThe client developed an injectable brand product and partnered with a leading manufacturer for marketing. Although they have several other products in their pipeline, this drug represented a substantial portion of corporate revenues and the manufacturer was concerned about the potential for generic competition.
PHSI SolutionPHSI researched the generic approval process, generic erosion of comparable brand markets, barriers to generic competition, and strategies to mitigate generic competition. Research was developed from a variety of sources including national sales data.
ResultsThe research presented strategies that a generic competitor might use to gain approval and enter the market. The information was used to direct the company’s future product development, budgeting, and revenues projections.