Determining Competitive Market Landscape
| Industry | Pharmaceutical Manufacturer |
| Problem | A niche pharmaceutical manufacturer had a line of products that traditionally sold well to cash paying customers but was not as successful as its competitors with private and government payers. The client wanted to create a sales strategy focused on the managed care market. |
| PHSI Solution | PHSI created a detailed analytical plan and then obtained market data from an industry data provider to create a marketing strategy for third party payers. |
| Results | With the help of PHSI, the client developed a managed care strategy that increased pull through with payers and preserved its position with retail pharmacies. |
Poll Results
August 2023 Question of the Month
What steps do you take when learning about an electronic prescribing challenge?
Root cause analysis: 0%
Compendia review: 0%
Engage a partner: 0%
All of the above: 50%
None of the above: 50%
July 2023 Question of the Month
Does your organization have a strategy for Humira biosimilar launches?
Yes, well defined: 0%
We have a framework: 50%
Waiting for clarity: 0%
No: 0%
Unaware of need: 50%
June 2023 Question of the Month
How far in advance of NDA/BLA expected approval do (or should) manufacturers begin planning their compendia submission strategy?
During Phase II Trials: 0%
Initiation of Phase III Trials: 66%
6 months prior to approval: 33%
3 months prior to approval: 0%
At time of approval: 0%
After approval: 0%
No strategy: 0%
Contact
968 Perry Highway
Pittsburgh, PA 15237
Get Directions »
Phone: (412) 635-4650
Follow/Subscribe:
