Analysis Prevents Manufacturer from Launching Problematic Program

IndustryPharmaceutical Manufacturer
ProblemA major brand pharmaceutical manufacturer was considering launching an educational and incentive program but faced operational challenges introducing the program.
PHSI SolutionAfter reviewing the manufacturer’s draft communication pieces for the program, PHSI found the content unclear and confusing. The drafts left out pertinent information such as which prescriptions qualified for the program and how patients were to obtain incentives. Instructions to the pharmacist failed to adequately explain billing procedures.
ResultsPHSI’s testing uncovered critical issues with the program that led to the manufacturer’s decision to not launch the program. Had the program been launched, the manufacturer would have faced patient and pharmacist complaints and would have wasted significant resources on an unsuccessful program.