90 Day at Retail Program Manufacturer Assessment

IndustryPharmaceutical Manufacturer
ProblemA brand manufacturer wanted to gain insight into 90 day at retail pharmacy programs and the current market landscape. This manufacturer lacked the resources to evaluate the 90 day at retail business model and potential strategies for developing retail pharmacy partnerships.
PHSI SolutionPHSI researched and evaluated existing 90 day at retail initiatives. PHSI calculated and presented a thorough analysis comparing the costs to pharmacies, PBMs, and patients. The manufacturer was presented with the key strategic decisions that needed to be answered prior to implementing a 90 day at retail program.
ResultsThe manufacturer received valuable insight into the benefits and risks for implementing 90 day at retail pharmacy programs. The client was better able to understand how this type of program impacts different channel stakeholders and make an informed business decision.