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Product Launch Initiatives

PHSL can design and help execute effective product launch programs to positively impact your company’s sales. Services include product stocking design and incentive development to ensure the stocking goals for launch are met. These programs are always challenging attempting to balance product availability through demand creation at the prescriber’s office. We work with brand and trade teams to achieve stocking goals in the most cost effective manner. Through our sound methodology, PHSL has a proven track record of developing and/or improving new stocking programs.

View our case studies related to product launch programs:

Evaluation of Free Samples vs Vouchers for Newly Approved Medication

Manufacturer Sought Insight on Package Size Compendia Listing Issue

New Product Launch Strategy Developed for Product with Limited Supply

Order Set Preparation for Product Awaiting Approval

Post-Launch Drug Compendia Review

Product Launch Strategy Devised for Manufacturer’s Limited Use Product

May 2023 Question of the Month

Which type of project(s) could you or your organization most benefit from in 2023?

Future forecast: 0%

Competitor comparison: 20%

Contract variance analysis: 20%

Historical trend analysis: 20%

Legislative/regulatory impact: 0%

Procurement cost/savings: 20%

Stakeholder program impact: 20%

April 2023 Question of the Month

In July 2022, the FDA proposed expanding the NDC to a uniform 12 numeric digit format to accommodate future needs when all options using the current formats have been exhausted. Alternative options shared by the industry have asked the FDA to consider retaining the current NDC formats and allow the use of alpha characters when all numeric options have been exhausted.

Which of the following transition types is your organization prepared for in the next 5 years?

Make the transition to alphanumeric using the current NDC formats: 70%

Make the transition to the 12-digit numeric format: 20%

Make the transition to neither option: 10%

Make the transition to either option: 0%

March 2023 Question of the Month

What information would you most like to gain from an Online Listening Assessment for a particular drug therapy or device? (Multiple selections allowed)

Prescribing & Dispensing Concerns: 25%

Competitor Comparisons: 25%

Prescribing Information Alignment: 17%

Coverage & Reimbursement: 17%

Patient Affordability: 8%

Misinformation: 8%

Disease State Concerns: 0%