Market Assessment Report Helps Software Developer Plan Sales Strategy

IndustryIT/Software
ProblemAn international software developer planned to introduce a new software solution integrating claims from pharmacy, dental, and vision into a patient-centric database. The organization needed a market assessment of the current pharmaceutical claims processing systems on the market.
PHSI SolutionPHSI prepared a comprehensive market assessment report of leading pharmaceutical claims processors and PBMs capabilities.
ResultsThe company leveraged the report to strategically understand the market to plan and implement a focused sales strategy for its new system.