Generic Discount Programs – Monitoring and Measuring Uptake and Retention

IndustryRetail Pharmacy
ProblemA mid-sized regional pharmacy chain implemented a generic discount and free antibiotic program with assistance from PHSI. Years later, senior management wanted to measure the value these programs brought to the pharmacy. The chain lacked the resources needed to analyze the data and evaluate the financial impact of the programs.
PHSI SolutionThe client provided PHSI with transaction data used to measure uptake and retention from the generic discount and free antibiotic program. PHSI also measured patient, prescription and dollar volume for each program segment and determined the additional business program patients bring to the pharmacy in the form of non-program prescriptions.
ResultsPHSI continues to monitor drug movement, producing actionable reports with recommendations allowing the client to fine tune their program to meet sales and profit objectives.