Webinar Educates Advertising Agency about Retail Pharmacy Industry

IndustryPharmaceutical Manufacturer
ProblemAn advertising agency involved in developing communication tools for a pharmaceutical manufacturer wanted to learn more about retail pharmacy. Specifically, they needed to understand the business of pharmacy, how advertising that targets pharmacists should differ from that designed for physicians, and an overview of the key players.
PHSI SolutionPHSI developed a webinar that educated agency staff about the background of retail pharmacy and top pharmacy retailers. The webinar included information on pharmacist’s education, job responsibilities, their involvement in product selection, and different types of pharmacy-specific interventions. PHSI discussed current and emerging trends in pharmacy.
ResultsThe agency staff’s increased their knowledge about retail pharmacy and enabled them to create more effective advertising and interventions to drive the manufacturer’s product message.