Voucher and Coupon Utilization

IndustryPharmaceutical Manufacturer
ProblemThe manufacturer was experiencing less than anticipated utilization of their copay offset coupon and free trial voucher for a recently launched branded prescription product. The client sought external expertise on the design of the copay offset programs and retail pharmacy workflow relative to prescription claims adjudication. The intent was to identify potential challenges with the execution of the programs and implement changes that would mitigate, if possible, the issues identified.
PHSI SolutionPHSI analyzed both the patient communications and pharmacy adjudication instructions that accompany the copay offset coupon and the free trial voucher. PHSI identified some areas of concern and developed questions to better understand how dispensing pharmacists would utilize these offerings. A telephone survey was conducted with retail pharmacists on their usage and understanding of the copay offset coupon and free trial voucher programs.
ResultsPHSI was able to help the client understand in what situations retail pharmacists tend to use their copay offset coupon and free trial voucher for the newly launched product. PHSI identified factors impacting the dispensing of this product and challenges associated with processing these coupons. This insight enabled the manufacturer to improve their copay offset coupon and free trial voucher programs to increase the sales of the product.