Product Launch Strategy Devised for Manufacturer’s Limited Use Product

IndustryPharmaceutical Manufacturer
ProblemThe manufacturer faced several challenges launching a “limited use” product including obtaining formulary placement, rebate, and stocking strategies.
PHSI SolutionPHSI surveyed health plan directors to research the formulary tier the product would be placed on and the rationale. PHSI inquired about the formulary status of products in the same therapeutic category and analogous situations. PHSI confirmed this information with claims data.
ResultsEvaluating claims data identified copay and coverage issues while helping the client assess product positioning, rebate, and stocking strategies. This study was used to support a successful product launch.