New Packaging Selected Based on Retail Pharmacy Survey

IndustryPharmaceutical Manufacturer
ProblemA manufacturer received FDA approval for a new indication for a drug which required a new dosing regimen and package size. The manufacturer wanted retail pharmacist feedback on two packaging options that were under consideration prior to making a final decision.
PHSI SolutionPHSI created a survey and contacted geographically diverse pharmacists in chain, independent, mass merchant, and supermarket pharmacies. PHSI compiled and analyzed the survey results and provided recommendations to the manufacturer.
ResultsWith retail pharmacists’ and PHSI insights on the two packaging options presented, the manufacturer selected the best packaging option for their new indication.