Manufacturer Sought Insight on Package Design for New Product

IndustryPharmaceutical Manufacturer
ProblemThe client was interested in understanding the different package designs currently on the market that could address stability concerns for a new pipeline product. The client wanted to examine and evaluate all appropriate packaging options and use this information to help them determine the optimal packaging for the new project.
PHSI SolutionPHSI utilized product package analogs from different manufacturers to review. PHSI identified package designs, components, and features for the manufacture to consider. In conjunction with our manufacturer client, PHSI developed a discussion guide for pharmacists to understand their insight and perspective of prescriber and patient views on various package designs. PHSI conducted a telephone survey of thirty dispensing retail pharmacists to gain insight on the proposed package design options.
ResultsPHSI was able to provide the client with valuable insights needed to select the best packaging for the future product. Advantages and disadvantages of the different packaging options available were provided as well as insights from pharmacists on how prescribers and patients would view potential package designs.