Manufacturer Evaluates New Initiatives to Target Retail Clinics

IndustryPharmaceutical Manufacturer
ProblemA manufacturer was seeking information on retail health clinics located inside of supermarkets and retail pharmacies in order to develop pull through and educational programs for their products with these clinics.
PHSI SolutionPHSI researched the retail clinic industry and identified key players, both clinic operators and retailers with clinics in their stores and their capabilities to partner with the manufacturer. PHSI provided an overview of the retail clinic marketplace including the physical footprint, services provided, and service costs. Insight was provided on key stakeholders’ perspectives including retailers, physicians, and consumers. A comprehensive list of clinic operators was created and PHSI described their business models, market share, and growth projections.
ResultsThe manufacturer implemented several initiatives targeting this new market segment.