Market Research

PHSL can help you answer the tough questions that are critical for your strategic planning and business development. PHSL develops and conducts market research in a variety of market segments to gain meaningful insight to assist clients address their pressing business issues.

Examples of Research Topics:

• Pull through program development
• Pharmacy practice standards
• Drug database classification
• Loyalty programs
• Out-of-stock products
• Copay cards
• Product stocking decisions
• Pharmacy law and application to manufacturer programs

PHSL surveys are conducted online or over the phone, from a simple straightforward set of questions to a complex survey design using step logic, with question variety, and incorporating computer-assisted telephone interviewing (CATI).

PHSL has a panel of survey candidates to meet varied client needs, including:

• Pharmacists
  • Traditional chain pharmacy
  • Regional pharmacy chain
  • Supermarket pharmacy
  • Mass Merchant pharmacy
  • Community/ Independent pharmacy
• Pharmacy Chain Management
• Payers
  • Health plans
  • Pharmacy benefits managers (PBMs)
  • Employer groups
• Consumers
• Electronic Medical Record Vendors
• E-prescribing Software Vendors

Satisfied clients appreciate our quick turnaround that streamlines strategic decision making. Our survey response rates are consistently higher than industry averages. PHSL consultants analyze and interpret survey results and draw conclusions to uncover new insights, which allow clients to make informed business decisions.

View our case studies related to market research:

Advisory Board Recruitment Offers Insight into Retail Pharmacy

Assess Physician Prescribing Practices Through Market Research

Comparing a Manufacturer’s Copay Card Amongst Competitors’

Copay Reduction Program

Developing Product Packaging That Meets the Needs of Retail Pharmacy Customers

Identifying Generic Market Drivers for CII Products

Managed Care Contracting Strategy Refined

Manufacturer Evaluates Consolidating NDC Labeler Codes After an Acquisition

Manufacturer Evaluates New Initiatives to Target Retail Clinics

Manufacturer Sought Insight on Factors Affecting Generic Drug Purchasing

Manufacturer Sought Insight on Package Design for New Product

Manufacturer Sought Validation and Early Insight on Brand Erosion

Market Analysis of Brand Products

Market Assessment Report Helps Software Developer Plan Sales Strategy

New Packaging Selected Based on Retail Pharmacy Survey

Pharmacists’ Response to Drug Interaction Messages Evaluated

Realigning Incentives to Achieve Desired Product Results

Seasonal-Use Product Reimbursement Trend Analysis

Specialty Generics Competing With Orphan Brands

Understanding Impacts of an Authorized Generic Product

Voucher and Coupon Utilization