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Market Research

PHSI can help you answer the tough questions that are critical for your strategic planning and business development. PHSI develops and conducts market research in a variety of market segments to gain meaningful insight to assist clients address their pressing business issues.

Examples of Research Topics:

Pull through program development
Pharmacy practice standards
Drug database classification
Loyalty programs
Out-of-stock products
Copay cards
Product stocking decisions
Pharmacy law and application to manufacturer programs

PHSI surveys are conducted online or over the phone, from a simple straightforward set of questions to a complex survey design using step logic, with question variety, and incorporating computer-assisted telephone interviewing (CATI).

PHSI has a panel of survey candidates to meet varied client needs, including:

Pharmacists
- Traditional chain pharmacy
- Regional pharmacy chain
- Supermarket pharmacy
- Mass Merchant pharmacy
- Community/ Independent pharmacy
Pharmacy Chain Management
Payers
- Health plans
- Pharmacy benefits managers (PBMs)
- Employer groups
Consumers
Electronic Medical Record Vendors
E-prescribing Software Vendors

Satisfied clients appreciate our quick turnaround that streamlines strategic decision making. Our survey response rates are consistently higher than industry averages. PHSI consultants analyze and interpret survey results and draw conclusions to uncover new insights, which allow clients to make informed business decisions.

View our case studies related to market research:

Advisory Board Recruitment Offers Insight into Retail Pharmacy

Copay Reduction Program

Developing Product Packaging That Meets the Needs of Retail Pharmacy Customers

Identifying Generic Market Drivers for CII Products

Managed Care Contracting Strategy Refined

Manufacturer Evaluates Consolidating NDC Labeler Codes After an Acquisition

Manufacturer Evaluates New Initiatives to Target Retail Clinics

Manufacturer Sought Insight on Factors Affecting Generic Drug Purchasing

Manufacturer Sought Insight on Package Design for New Product

Manufacturer Sought Validation and Early Insight on Brand Erosion

Market Analysis of Brand Products